Services
Where we help.
Seven areas of focus, one method. We diagnose, discuss and develop, so that you can decide, on your own, long after we step back.
Business health and direction
What to keep, fix or stop, and where to focus next.
We start with a clear-eyed look at the whole business: products, pricing, customers, marketing, sales, operations, finances and people. Everything we find is sorted into one of three verdicts, Sustain, Refine or Retire.
The result is a short list of priorities you understand and agree with, not a binder that sits on a shelf.
What we focus on
- Where the business stands today, area by area
- What is quietly costing more than it returns
- Where to put your time, money and attention next
You leave with
A clear set of Sustain, Refine and Retire decisions, with the reasoning behind each one.
Leadership and owner development
Coaching and mentoring for the person at the top.
The business and the person leading it shape each other, so we never look at one without the other. We identify the strengths to build on, the blind spots to manage, and how your decisions actually get made.
Then we coach and mentor you directly, drawing on master-trainer experience in coaching skills and behavioral interviewing.
What we focus on
- Your strengths and how to lean on them
- Blind spots, and practical ways to manage them
- How decisions get made, and how to make them with more confidence
You leave with
A clearer read on yourself as a leader, and the confidence to make the calls on your own.
Products and pricing
Product mix, margins and price positioning.
Not every product earns its place. We look at which products and services carry the business, which just take up room, and whether your prices reflect the value customers actually see.
Then we show you how to read the numbers yourself, so you can keep checking margins long after we step back.
What we focus on
- Product and service mix
- Margins, line by line
- Price positioning in your market
You leave with
Knowing which offers to grow, which to reprice and which to retire.
Go-to-market and marketing
Reaching the right customers through the right channels.
Marketing works when it reaches the right people in the places they already are. Drawing on years of CMO and digital marketing leadership, we help you define your best customers and the channels that reach them.
You will also learn how to tell whether the money you spend on marketing is coming back.
What we focus on
- Who your best customers really are
- Which channels reach them, online and off
- How to measure what marketing returns
You leave with
A focused go-to-market approach, and the know-how to read your own marketing data.
Sales
Teaching teams to ask better questions and listen more than they talk.
Good selling is mostly good listening. We teach owners and sales teams to ask better questions, understand what buyers need, and listen more than they talk.
It is the same approach the founder used to lead sales and retail-channel training at a national wireless carrier.
What we focus on
- Asking better discovery questions
- Listening for what the buyer actually needs
- Coaching your team to keep improving
You leave with
A team that sells by asking and listening, and a way to keep coaching it.
Business plans and funding
Lender-ready plans and preparation for SBA and conventional financing.
When you need capital, the plan has to hold up to a lender’s scrutiny. We help you build a business plan grounded in your real numbers and prepare you for financing conversations.
Our guidance is backed by an MBA in Finance and years of building and running businesses.
What we focus on
- Lender-ready business plans
- Preparation for SBA financing
- Preparation for conventional financing
You leave with
A plan you can defend line by line, and the confidence to walk into a lender meeting.
Retail and eCommerce
In-store and online, through our specialist practice, Retail Consultants of Tampa Bay.
Retail and eCommerce get dedicated attention through our specialist practice, Retail Consultants of Tampa Bay, whether you sell from a storefront, online, or both.
As a SCORE mentor, the founder was called on nationally for retail and eCommerce. That experience now powers this specialist practice.
Retail Consultants of Tampa Bay
What we focus on
- In-store retail
- eCommerce and online selling
- Bringing both together
You leave with
A retail and online operation you understand, and the skills to keep improving it.
Beyond advice
Need it done, not just diagnosed?
When a client needs hands-on execution, we can introduce the right FSMC team.
- Accounting in the US, Canada or Mexico
- Tax in the US, Canada or Mexico
- Business structuring in the US, Canada or Mexico
- Major marketing work
How to begin
Start small. Decide with no risk.
Business Health Check
A conversation and a first look at where the business stands. No obligation.
The FSMC Business Autopsy™
The full diagnostic of the business and the owner, with written findings. The fee is agreed before any work begins.
Curriculum and coaching
A learning plan scoped from the findings, with a clear path to graduation.
Not sure where to start?
The Business Health Check will show you. It is complimentary, with no obligation.
info@fsmcadvisory.com · (813) 524-7272, press 2