About FSMC
We teach you everything we know. Then we step back.
FSMC Business Mentoring & Advisory brings big-company experience to small and mid-sized businesses, from people who have built businesses, not just studied them.
Our philosophy
Success is measured by how little you need us at the end.
We don’t build dependence. We build owners who don’t need us.
We work with a limited number of owners who are serious about change. We look at the business and the person leading it together, sort what we find into Sustain, Refine or Retire, and then teach you where your data lives, how to read it, and what questions to ask of it.
The goal is simple: you making confident decisions on your own.
Think of us as your professor
A good professor doesn’t go home with you. Neither do we.
That is the point. Every engagement follows the same path, built around the day you graduate.
Enrollment
The intake conversation and the full diagnostic.
Curriculum
The findings turned into a learning plan built for you and your business.
Graduation
You find the data, analyze it and make the decision yourself.
Office hours
Scheduled check-ins for graduates who want an experienced sounding board.
Alumni
A network of owners who have been through the same work.
A note from the founder
Curiosity never retired, and neither did the skills.
I left the corporate C-suite to start one business. It grew into seven divisions, seven-figure revenues and a team of 190, serving clients in the US, Canada, Mexico and beyond.
Before that, I served as a corporate officer and VP of Digital Marketing at a major national nonprofit, as CMO for several companies, including a major US photo lab, and as a sales director at a national wireless carrier, where I also led training for the retail channel. I hold an MBA in Finance.
I am a DDI Behavioral Interviewing Master Trainer and a CMOE Coaching Skills Master Trainer. As a volunteer SCORE mentor, I was called on across chapters and nationally for retail, eCommerce, marketing and overall business mentoring.
I have taught myself every technology wave since running one of the first paid bulletin board systems, years before the public internet. Curiosity never retired, and neither did the skills.
I work with a limited number of owners who are serious about change. I teach them everything I know so they can carry it forward without me.
Mike McCormick
Mike McCormickFounder, FSMC Business Mentoring & Advisory
Experience and credentials
Built in the C-suite. Proven in small business.
Finance, marketing, sales, training and coaching, all from one advisor who has run the business, not just advised on it.
- MBA in Finance
- Corporate officer and VP of Digital Marketing at a major national nonprofit
- CMO for several companies, including a major US photo lab
- Sales director at a national wireless carrier, leading retail-channel training
- DDI Behavioral Interviewing Master Trainer
- CMOE Coaching Skills Master Trainer
- Volunteer SCORE mentor, called on across chapters and nationally for retail, eCommerce, marketing and overall business mentoring
How it started
Eighteen years ago, I left corporate America and realized I was unemployed.
I had been on LinkedIn since it had 400,000 members, so I paid a firm to optimize my profile. They did nothing beyond the obvious, and I asked for a refund. Then I started my own service.
I competed on price, but the real difference came after the profile was done. I taught each client how to use it: how to post and cross-post effectively, and how to publish a redacted résumé on Scribd so search engines would connect it to their LinkedIn profile.
I was among the first offered LinkedIn’s long-form posts, well before they opened to everyone. I became a super connector and eventually reached LinkedIn’s limit of 30,000 first-degree connections. The profile business alone earned $100,000 in its first year.
It also changed my career. One client went on to hire me into senior roles, first as a VP and corporate officer at a major national nonprofit and later as a CMO. The first of those opportunities came when I was 58.
LinkedIn has since earned me millions of dollars. The lesson behind it became the foundation of everything that followed, including this practice.
Who we serve
Owners of small and mid-sized businesses, from early stage to well established.
Leaders who want honest answers and are ready to act on them. Many come to us by referral from business mentors and advisors who want their owners to have a longer, deeper engagement.
- United States
- Canada
- Mexico
- And beyond
Serious about change?
Start with a complimentary Business Health Check. No obligation.
info@fsmcadvisory.com · (813) 524-7272, press 2